Web page design as a basis for readability, content and aesthetics of a modern website.

Abstract

The article reveals the principles of web page design, as the basis of readability, content and aesthetics of a modern website. It is noted that the term web design continues to mean the design of the structure of a web resource, providing ease of use. It is substantiated that the peculiarity of web design is that it (web design) is not the design of the product, not a small and additional part of it, but the product. It is emphasized that when designing a website, a web designer creates a full-fledged product, not just designs it, so the web designer acts as the creator of the final product. It is noted that a web designer today is one of the iconic socio-cultural actors of modern society. He is not just an ordinary member of society, unlike most users, he can design, implement and develop technologies, and, therefore, become not just a "site decorator", but their architect. It is emphasized that web design is not only a tool for modeling the space of culture, but also a fundamentally new language, which, in turn, affects the thinking and culture of users. It is proposed to identify, synthesize and use several approaches in the development of a modern web page in order to solve the outlined problem. It is noted that the artistic design of Internet sites includes the requirements of technical aesthetics of sites, accounting for formative factors (purpose, functions, design, development technology, style, fashion, national traditions, etc.) in designing sites, patterns and means of composition in artistic site design , recommendations and quality of sites. It is proposed to introduce non-classical direction in linguistics in order to study web design as a complex, structured and dynamic language of Internet culture, which substantiates the theory of the leading role of language in the formation of thinking. A description of several examples of modern websites that use several genres on their pages is described, the advantages of their operation are revealed.